The first edition articles include “Water Wisely,” “Make it Easy” and “Share Your Garden with Butterflies,” as well as a Q&A answered by plant expert P. Allen Smith. Proven Beauty is scheduled to run on a quarterly basis in different regions. Proven Winners is working with leading gardening editors from across the country to provide hands-on information specific to the readers’ region.

Readers are encouraged to fill out the survey that follows the Proven Beauty magazine and share their thoughts on how the editorial can improve from issue to issue. The advice will be used to guide editors to answer common concerns and provide ideas and suggestions to increase the joy, ease and success of gardening.

This new style, an Earth-friendly alternative to paper magazines, is an excellent solution to fulfilling the growing need for specialized, instantaneous, and enjoyable to read gardening information by consumers that are increasingly turning to online publications for their education.